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7.8 Appendix: Simply Green Timeline

  • April 12, 2007. First delivery of BioHeat and biodiesel by Simply Green.
  • May 2007. First delivery to Guster and Reverb, spurring a flood of fueling services for musicians, which included Dave Mathews, John Mayer, the Beastie Boys, Farm Aid, Kelly Clarkson, the Blue Man Group, Sheryl Crow, Willie Nelson, Jack Johnson, Phish, Coldplay, Maroon 5, and Styx.
  • June and July 2007. Simply Green finds its way into Rolling Stone and Billboard.
  • December 2007. Simply Green is featured in Sundance Film Channel’s “Big Ideas for a Small Planet” with Guster and Reverb.
  • January 2008. Simply Green hires its first employee.
  • February 2008. Simply Green bails out former Veilleux, Peron Fuel, and Price Rite customers when the companies leave customers out in the cold after they allegedly stopped delivering fuel and went out of business.
  • March 2008. Simply Green moves out of Andrew’s house into an actual office in Portsmouth and hires its second employee.
  • April 2008. Simply Green creates the Green Alliance as a public relations and marketing division to educate the community on “being green” and hires Sarah Brown as the project director.
  • May 2008. Simply Green is back to its old ways and starts to offer special pricing for Rye Fuel customers that were unable to get deliveries of their prebuy fuel at the end of the heating season.
  • June 2008. Andrew Kellar and the Simply Green Team win the Environmental Hero award in Maine along with Governor Baldacci for their rescue mission for the residents of Maine left out in the cold by the Veilleux, Peron Fuel, and Price Rite scandal.
  • June 2008. Andrew Kellar is invited to give the commencement speech at Berwick Academy.
  • July 2008. Simply Green starts to offer discount prices to large groups, such as neighborhoods, town co-ops, and employees of local businesses, during a time when oil was on its way to $4 a gallon.
  • October 2008. Simply Green opens the first biofuels and congreenience store in New England, offering gas and biodiesel at the pump and local products in the store.
  • November 2008. Simply Green receives the Innovation Rock award by the New Hampshire Department of Resources and Economic Development and is given the first of many commendations by Governor Lynch.
  • November 2008. Simply Green begins its research and development into third-generation biofuels in conjunction with the University of New Hampshire and starts to apply for grants to study algae as a feedstock to make biofuels.
  • December 2008. Simply Green is named one of the top fifty hottest companies in the bioenergy sector worldwide.
  • January 2009. Andrew Kellar is named one of the “25 Leaders for the Next 25 Years” by BusinessNH Magazine.
  • April 2009. Simply Green marks a huge milestone by delivering BioHeat to more than one thousand customers around the seacoast of New Hampshire and Maine, signs on Coca-Cola and Public Service of New Hampshire for onsite fueling services, and hires its fifteenth employee.
  • December 2009. Simply Green is named one of the top fifty hottest companies in the bioenergy sector worldwide for the second year in a row.
  • January 2010. Simply Green is back at it again. Flynn’s Oil goes out of business on Christmas night and leaves customers without fuel, so another bailout plan is in place to help thousands of customers heat their homes at Christmas.
  • April 2010. Simply Green announces the purchase of their new office, Regeneration Park in Portsmouth. Once construction is completed, Regeneration Park will be the “greenest” building on the seacoast.
  • June 2010. Simply Green’s customers complete the 2,000,000 lb. “Carbon Challenge,” which results in planting the equivalent of 153,000 trees.
  • August 2010. Simply Green is honored to have Congresswoman Shea-Porter and US Secretary of Labor Solis visit Regeneration Park and hold a press conference praising Simply Green for their efforts in the green movement.
  • September 2010. Simply Green marks another milestone by delivering BioHeat to more than 1,500 customers around the seacoast of New Hampshire and Maine.
  • November 2010. Andrew Kellar leaves Simply Green.
  • February 2011. Andrew Kellar starts work with Revolution Energy, helping with blended (private, public, and tax incentivized) financing of large scale solar projects.
  • May 2011. Andrew becomes entrepreneur in residence with the University of New Hampshire’s Green Launching Pad program.
  • January 2012. Andrew Kellar begins yearlong activities as Mel King Community Fellow at MIT.