This is “References”, section 19.6 from the book Online Marketing Essentials (v. 1.0). For details on it (including licensing), click here.

For more information on the source of this book, or why it is available for free, please see the project's home page. You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here.

Has this book helped you? Consider passing it on:
Creative Commons supports free culture from music to education. Their licenses helped make this book available to you.
DonorsChoose.org helps people like you help teachers fund their classroom projects, from art supplies to books to calculators.

19.6 References

J. Scott Armstrong, “Don’t Do SWOT: A Note on Marketing Planning,” July 31, 2004, http://marketing.wharton.upenn.edu/ideas/pdf/Armstrong/educational_materials/dont_do_swot3.pdf (accessed November 16, 2008).

Herbert A. Simon, “Designing Organizations for an Information-Rich World,” in Computers, Communications, and the Public Interest, ed. Martin Greenberger (Baltimore, MD: The Johns Hopkins Press, 1971), 37–72.