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18.6 References

Reid Carr, “Qualitative vs. Quantitative Testing,” iMedia Connection, February 17, 2005, (accessed September 29, 2008).

Alicia Clegg, “Virtual Worlds Are the Reality,” Marketing Week, July 3, 2008, (accessed September 29, 2008).

Matt Foley, “Research Communities vs. Research Panels,” PluggedIN, September 22, 2008, http:// (accessed September 29, 2008).

“Guide to the Design of Questionnaires,” University of Leeds Information Systems Services, August 12, 2008, (accessed September 29, 2008).

Neville Hobson, “The GM FastLane Blog—The Poster Child for Executive Blogs,” Neville Hobson, May 2005, (accessed September 29, 2008).

Lee LeFever, “Interview with Michael Wiley of the GM Fastlane Blog,” Common Craft, February 21, 2005, (accessed September 29, 2008).

“Survey Design,” Creative Research Systems, May 2008, (accessed September 29, 2008).