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16.8 References

Tomi Ahonen, “Trillion with a T, the Newest Giant Industry Has Arrived: The Money and Meaning of Mobile,” Communities Dominate Brands, December 10, 2008, http://www.communities-dominate (accessed December 15, 2008).

Matthew Buckland, “The Future of Social Networking—A Concept Investigation with Augmented Reality,”, October 1, 2009, ?p=1041 (accessed June 24, 2010).

“Clickatell: Get Instant Cover before Travelling; Metropolitan Life and Clickatell Introduce the World’s First Insurance by Mobile Phone in South Africa,” InsuranceNewsNet, May 8, 2006, (accessed November 14, 2008).

Kim Dushinski, “Text-to-Donate Alive and Well in U.S.,” Mobile Marketing Watch, July 18, 2008, (accessed June 24, 2010).

Katie Fehrenbacher, “10 Things to Know About Short Codes,” GigaOM, March 16, 2007, (accessed November 14, 2008).

Jonathan Fildes, “Texts Tackle HIV in South Africa,” BBC News, October 24, 2008, (accessed November 14, 2008).

Internet World Stats, (accessed December 17, 2009).

“Introduction to Mobile Search,” Mobile Marketing Association, August 2008, (accessed June 24, 2010).

Ivan Komarov, “Economic Crisis and USSD: Time to be Reasonable!” Eyeline Communications, November 20, 2008, (accessed November 14, 2008).

Ignacio Mas and Kabir Kumar, “Banking on Mobiles: Why, How, for Whom?” CGAP Focus Note 48 (June 2008), (accessed June 24, 2010).

Alan Moore, “Mobile as the 7th Mass Media: An Evolving Story,” white paper, SMLXL, May 2007, (accessed June 24, 2010).

“MXit Users Exceed 14 Million,” IT News Africa, July 14, 2009, (accessed December 11, 2009).

“Understanding Mobile Marketing: Technology and Reach,” Mobile Marketing Association, May 2007, (accessed June 24, 2010).