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15.6 References

Jason Burby, Angie Brown, and the WAA Standards Committee, “Web Analytics Definitions—Version 4.0,” Web Analytics Association, August 16, 2007, http://www.webanalyticsassociation.org/resource/resmgr/PDF_standards/WebAnalyticsDefinitionsVol1.pdf (accessed March 3, 2008).

Robert Gorell, “Firefox 3: How to Convert Seven Million Visitors in a Day,” GrokDotCom, June 18, 2008, http://www.grokdotcom.com/2008/06/18/mozilla-firefox-3-download (accessed March 3, 2008).

“Help Yourself to a KPI!” GrokDotCom, June 1, 2004, http://www.grokdotcom.com/topics/helpyourselftoakpi.htm (accessed March 3, 2008).

Avinash Kaushik, “Are You Into Internal Site Search Analysis? You Should Be,” Occam’s Razor, June 26, 2006, http://www.kaushik.net/avinash/2006/06/are-you-into-internal-site-search-analysis-you -should-be.html (accessed March 3, 2008).

Avinash Kaushik, “Kick Butt with Internal Site Search Analytics,” Occam’s Razor, October 20, 2007, http://www.kaushik.net/avinash/2007/10/kick-butt-with-internal-site-search -analytics.html (accessed March 3, 2008).

Avinash Kaushik, “Trinity: A Mindset and Strategic Approach,” Occam’s Razor, August 10, 2006, http://www.kaushik.net/avinash/2006/08/trinity-a-mindset-strategic-approach.html (accessed March 3, 2008).