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15.6 References

Jason Burby, Angie Brown, and the WAA Standards Committee, “Web Analytics Definitions—Version 4.0,” Web Analytics Association, August 16, 2007, (accessed March 3, 2008).

Robert Gorell, “Firefox 3: How to Convert Seven Million Visitors in a Day,” GrokDotCom, June 18, 2008, (accessed March 3, 2008).

“Help Yourself to a KPI!” GrokDotCom, June 1, 2004, (accessed March 3, 2008).

Avinash Kaushik, “Are You Into Internal Site Search Analysis? You Should Be,” Occam’s Razor, June 26, 2006, -should-be.html (accessed March 3, 2008).

Avinash Kaushik, “Kick Butt with Internal Site Search Analytics,” Occam’s Razor, October 20, 2007, -analytics.html (accessed March 3, 2008).

Avinash Kaushik, “Trinity: A Mindset and Strategic Approach,” Occam’s Razor, August 10, 2006, (accessed March 3, 2008).