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11.8 References

Andy Beal, “Social Media Monitoring Tools: 26 Free Online Reputation Tools,” Marketing Pilgrim, August 27, 2007, (accessed March 3, 2008).

Pete Blackshaw, “Search and Reputation: Your Brand Standing Is Your Shelf Landing,” ClickZ, January 22, 2008, (accessed March 3, 2008).

Thomas Hoffman, “Online Reputation Management Is Hot—But Is It Ethical?” Computerworld, February 12, 2008, (accessed March 3, 2008).

Jeff Jarvis, “Dell Hell,” BuzzMachine, July 1, 2005, (accessed March 3, 2008).

Jeff Jarvis, “My Dell Hell,” The Guardian, August 29, 2005, (accessed March 3, 2008).

Susan Kinzie and Ellen Nakashima, “Calling In Pros to Refine Your Google Image,” Washington Post, July 2, 2007, .html?hpid=artslot (accessed March 3, 2008).

“Online Reputation Management,” Elixir Systems, 2006, (accessed March 3, 2008).