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11.8 References

Andy Beal, “Social Media Monitoring Tools: 26 Free Online Reputation Tools,” Marketing Pilgrim, August 27, 2007, http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html (accessed March 3, 2008).

Pete Blackshaw, “Search and Reputation: Your Brand Standing Is Your Shelf Landing,” ClickZ, January 22, 2008, http://www.clickz.com/showPage.html?page=3628171 (accessed March 3, 2008).

Thomas Hoffman, “Online Reputation Management Is Hot—But Is It Ethical?” Computerworld, February 12, 2008, http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9060960 (accessed March 3, 2008).

Jeff Jarvis, “Dell Hell,” BuzzMachine, July 1, 2005, http://www.buzzmachine.com/archives/cat_dell.html (accessed March 3, 2008).

Jeff Jarvis, “My Dell Hell,” The Guardian, August 29, 2005, http://www.guardian.co.uk/technology/2005/aug/29/mondaymediasection.blogging (accessed March 3, 2008).

Susan Kinzie and Ellen Nakashima, “Calling In Pros to Refine Your Google Image,” Washington Post, July 2, 2007, http://www.washingtonpost.com/wp-dyn/content/article/2007/07/01/AR2007070101355 .html?hpid=artslot (accessed March 3, 2008).

“Online Reputation Management,” Elixir Systems, 2006, http://www.sempo.org/learning_center/articles/ElixirSystemsOnlineRepMgmt.pdf (accessed March 3, 2008).