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10.6 References

“3.5 Million Thresher’s Vouchers and Counting: How Stormhoek—a Small South African Winery—Is Changing the Way That Wine Is Communicated and Sold Forever,” PR Newswire, December 5, 2006, (accessed May 10, 2008).

“Firebox: New Viral Game for Dotcom,” Inbox DMG, (accessed May 10, 2008).

Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (New York: Back Bay Books, 2002).

Heather Hopkins, “Threshers Voucher Creates Storm Online,” Hitwise, December 5, 2006, (accessed May 10, 2008).

“The Likelihood That People Will Share Branded Versus Non-branded Content,” Viral Manager, (accessed May 10, 2008).

“MSN Hotmail: From Zero to 30 Million Members in 30 Months,” Microsoft, February 8, 1999, (accessed May 10, 2008).

“Private Sale at Thresher’s,” Stormhoek, November 24, 2006, (accessed May 10, 2008).

“Web Discount Frenzy at Threshers,” BBC News, December 1, 2006, (accessed May 10, 2010).