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3.10 References

Esther Dyson, “The Coming Ad Revolution,” Wall Street Journal, February 11, 2008, (accessed May 1, 2008).

Interactive Advertising Bureau, “Ad Unit Guidelines,” (accessed May 1, 2008).

Jeff Jarvis, “Size Doesn’t Matter: The Distributed Media Economy,” BuzzMachine, December 27, 2006, (accessed May 1, 2008).

“Online Ad Spend to Hit $42 Billion by 2011,” press release, eMarketer, November 7, 2007, (accessed May 1, 2008).

Starcom MediaVest Group, “New Study Shows That Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics,” February 12, 2008, (accessed May 1, 2008).

Tessa Wegert, “New Ad Networks Service Industry Trends,” ClickZ, February 21, 2008, (accessed May 1, 2008).