12.3 Building a Sample Speech

As you begin to investigate your topic, make sure you consider several sides of an issue. Let’s say you are going to do a speech to inform on the history of the creation of the Canadian Pacific Railway. At first you may have looked at just one side, the Canadian government, which wanted to bring the country together—moving people, goods, and services in a more efficient way.

Take another look at this issue and you see that several other perspectives have bearing on this issue. Railway companies wanted to make money from this new contruction venture. Shipping was done primarily by boat prior to the railroad, so shippers would not want the competition. Recent Chinese immigrants were in need of work. Aboriginal peoples did not want to lose their culture or way of life, and a railroad that crossed the country would cut right through the buffalo’s migration patterns. We now have five perspectives to the central issue, which makes the topic all the more interesting.

The general purpose is to inform the audience on the Canadian Pacific Railway and its impact on a young but developing Canada. The thesis statement focuses on shipping, communication, and cultures across Canada.

• Topic. Canadian Pacific Railway
• General purpose statement. I want the audience to be more informed about the impact of the Canadian Pacific Railway.
• Thesis statement. The Canadian Pacific Railway changed shipping, communication, and cultures across Canada.

With the information we have so far, we can now list three main points:

1. Change in shipping
2. Change in communication
3. Change in cultures

Think of each one of these main points as a separate but shorter speech. The point is to develop each of these main points like you have developed your overall speech. What do you want to focus on? The major types of shipping at the time of the Canadian Pacific Railway? One aspect you may want consider is to what degree is your audience familiar with this time in history. If they are not very familiar, a little background and context can help make your speech more meaningful and enhance its relevance to your thesis statement. By taking time to consider what you want to accomplish with each point, you will help yourself begin to address how you need to approach each point. Once you have thought about what you want to focus on for each point, list each subheading next to the main points. For example,

1. Change in shipping

   1. Navigating the waterways via barges and boats
   2. Overland stagecoaches
   3. Timetables for modes of travel

2. Change in communication

   1. Letters in the early days of Canada's postal system
   2. How the Morse Code telegraph system followed railroad lines
   3. Bringing people together across distances

3. Change in cultures

   1. Prerailroad immigration
   2. Impact on Aboriginal peoples
   3. Colonies and Territories become Provinces

By now you’ve identified your key points and are ready to start planning your speech in more detail. While your organizational structure will vary from speech to speech, there are nonetheless five main parts of any speech: attention statement, introduction, body, conclusion, and residual message. These are basic to the rhetorical process and you will see time and time again, regardless of audience or culture, these same elements in some form utilized to communicate in public. They will serve to guide you, and possibly even save you should you get a last minute request to do a speech or presentation.

Place your hand on the table or desk and you’ll more likely see a thumb and four fingers. Associate your hand with these five elements. Each digit is independently quite weak, but together they make a powerful fist. Your thumb is quite versatile and your most important digit. It’s a lot like your attention statement. If you don’t gain the audience’s attention, the rest of the speech will be ineffective.

Each successive digit can represent the remaining four parts of any speech. One day you will be asked to speak with little or no time for preparation. By focusing on this organizational model, and looking down at your hand, you can quickly and accurately prepare your speech. With the luxury of time for preparation, each step can even be further developed. Remember the five-finger model of public speakingConsists of the attention statement, introduction, body, conclusion, residual message., as summarized in Table 12.3 "Five-Finger Model of Public Speaking", and you will always stand out as a more effective speaker.